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Writing for the Web (self-paced course)

810124 (sku)

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RRP £49.99

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Quick Overview

Writing for the Web (self-paced course)


 


The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...


 


Writing for the Web is a practical guide to improving your online writing taught by journalist and digital-marketer Anne Caborn. There are video tutorials, readings and assignments to download, which together form a complete study guide.


 


Lesson 1: Putting the reader first online


Why writing for the web is different - How people consume information online - Creating reader profiles


 


Lesson 2: Creating the right look


Layout - Headings and subheadings - The importance of images


 


Lesson 3: Honing your writing


Assessing your writing style - What to say - The inverted-pyramid style of writing


 


Lesson 4: Refining, proofing and editing


Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing


 


Lesson 5: Using what you write to reach new audiences


Keywords and search engines - How to get your ideas to spread - Social sharing and feedback


 


Lesson 6:  Keeping what you write fresh


Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law


Self-paced courses


Writing for the Web is one of our self-paced courses, which are ideal if you can’t commit to a specific start date and want to pick up a course when you have time. These courses run continually and you get access for 60 days from your enrolment date. There isn’t any instructor interaction on a self-paced course but you’ll be able to interact with other students.


 


Key features



  • Learn at your own pace on the day you choose at the time you choose

  • Download the new lesson at any time and save to study offline (even after the course has finished)

  • Share insights with other students and ask questions via a dedicated classroom discussion board

  • Receive a certificate on successful completion of the course


 


Flower Arranging Syllabus

Details

Writing for the Web (self-paced course)

 

The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...

 

Writing for the Web is a practical guide to improving your online writing taught by journalist and digital-marketer Anne Caborn. There are video tutorials, readings and assignments to download, which together form a complete study guide.

 

Lesson 1: Putting the reader first online

Why writing for the web is different - How people consume information online - Creating reader profiles

 

Lesson 2: Creating the right look

Layout - Headings and subheadings - The importance of images

 

Lesson 3: Honing your writing

Assessing your writing style - What to say - The inverted-pyramid style of writing

 

Lesson 4: Refining, proofing and editing

Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing

 

Lesson 5: Using what you write to reach new audiences

Keywords and search engines - How to get your ideas to spread - Social sharing and feedback

 

Lesson 6:  Keeping what you write fresh

Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law

Self-paced courses

Writing for the Web is one of our self-paced courses, which are ideal if you can’t commit to a specific start date and want to pick up a course when you have time. These courses run continually and you get access for 60 days from your enrolment date. There isn’t any instructor interaction on a self-paced course but you’ll be able to interact with other students.

 

Key features

  • Learn at your own pace on the day you choose at the time you choose
  • Download the new lesson at any time and save to study offline (even after the course has finished)
  • Share insights with other students and ask questions via a dedicated classroom discussion board
  • Receive a certificate on successful completion of the course

 

Flower Arranging Syllabus

 

To receive the optimal experience of our course videos, we recommend that your internet browser is up to date and use one of our recommended browsers.  Playback speed will be dependent on your internet connection, so please allow the video to load for a minute, if you experience poor playback quality.

Our recommended browsers:

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Additional Information
ISBN-13 9781446303665
Course Type Self-Paced Course
Supplier Code 810124
GTIN 9781446303665
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Writing for the Web (self-paced course)Writing for the Web (self-paced course)
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