Writing for the Web (self-paced course)
The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...
Writing for the Web is a practical guide to improving your online writing taught by journalist and digital-marketer Anne Caborn. There are video tutorials, readings and assignments to download, which together form a complete study guide.
Lesson 1: Putting the reader first online
Why writing for the web is different - How people consume information online - Creating reader profiles
Lesson 2: Creating the right look
Layout - Headings and subheadings - The importance of images
Lesson 3: Honing your writing
Assessing your writing style - What to say - The inverted-pyramid style of writing
Lesson 4: Refining, proofing and editing
Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing
Lesson 5: Using what you write to reach new audiences
Keywords and search engines - How to get your ideas to spread - Social sharing and feedback
Lesson 6: Keeping what you write fresh
Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law
Writing for the Web is one of our self-paced courses, which are ideal if you can’t commit to a specific start date and want to pick up a course when you have time. These courses run continually and you get access for 60 days from your enrolment date. There isn’t any instructor interaction on a self-paced course but you’ll be able to interact with other students.
- Learn at your own pace on the day you choose at the time you choose
- Download the new lesson at any time and save to study offline (even after the course has finished)
- Share insights with other students and ask questions via a dedicated classroom discussion board
- Receive a certificate on successful completion of the course
To receive the optimal experience of our course videos, we recommend that your internet browser is up to date and use one of our recommended browsers. Playback speed will be dependent on your internet connection, so please allow the video to load for a minute, if you experience poor playback quality.
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