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Writing for the Web (independent-study course)

810113 (sku)

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RRP £99.99

Only £49.99

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Quick Overview

Writing for the Web (independent-study course)


 


The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...


 


Writing for the Web, an online study course by journalist and digital-marketer Anne Caborn, is an expert practical guide to improving your online writing. Follow Anne's step-by-step examples and complete the exercises and you'll quickly have a content plan that really sells you and your work.


 


Lesson 1: Putting the reader first online


Why writing for the web is different - How people consume information online - Creating reader profiles


 


Lesson 2: Creating the right look


Layout - Headings and subheadings - The importance of images


 


Lesson 3: Honing your writing


Assessing your writing style - What to say - The inverted-pyramid style of writing


 


Lesson 4: Refining, proofing and editing


Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing


 


Lesson 5: Using what you write to reach new audiences


Keywords and search engines - How to get your ideas to spread - Social sharing and feedback


 


Lesson 6:  Keeping what you write fresh


Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law


Independent-study courses


Writing for the Web is one of our independent-study courses, which means you can download all the course materials (including multiple PDF files, Word-document worksheets and links to online video content) in one go and then study them whenever suits you.


 


Key features



  • Learn at your own pace on the day you choose at the time you choose

  • Download all your lessons immediately


 


Flower Arranging Syllabus


 


If you buy this course you'll receive the study materials as a single compressed ZIP folder. PC users: after downloading, right click the ZIP folder and select Extract All, then follow the instructions. Mac users: after downloading, right click the ZIP folder and double click.

Details

Writing for the Web (independent-study course)

 

The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...

 

Writing for the Web, an online study course by journalist and digital-marketer Anne Caborn, is an expert practical guide to improving your online writing. Follow Anne's step-by-step examples and complete the exercises and you'll quickly have a content plan that really sells you and your work.

 

Lesson 1: Putting the reader first online

Why writing for the web is different - How people consume information online - Creating reader profiles

 

Lesson 2: Creating the right look

Layout - Headings and subheadings - The importance of images

 

Lesson 3: Honing your writing

Assessing your writing style - What to say - The inverted-pyramid style of writing

 

Lesson 4: Refining, proofing and editing

Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing

 

Lesson 5: Using what you write to reach new audiences

Keywords and search engines - How to get your ideas to spread - Social sharing and feedback

 

Lesson 6:  Keeping what you write fresh

Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law

Independent-study courses

Writing for the Web is one of our independent-study courses, which means you can download all the course materials (including multiple PDF files, Word-document worksheets and links to online video content) in one go and then study them whenever suits you.

 

Key features

  • Learn at your own pace on the day you choose at the time you choose
  • Download all your lessons immediately

 

Writing for the Web Course Syllabus

 

If you buy this course you'll receive the study materials as a single compressed ZIP folder. PC users: after downloading, right click the ZIP folder and select Extract All, then follow the instructions. Mac users: after downloading, right click the ZIP folder and double click.

To receive the optimal experience of our course videos, we recommend that your internet browser is up to date and use one of our recommended browsers.  Playback speed will be dependent on your internet connection, so please allow the video to load for a minute, if you experience poor playback quality.

Our recommended browsers:

Google Chrome

Internet Explorer

Safari

Additional Information
Publisher Creative University Courses
Course Type Independent Study Course
Supplier Code 810113
P&P Details

Standard UK delivery is now just £2.99 and it's FREE if you spend £25.00 or more!

 
We now offer delivery of all of our products all over the world! 

 

Standard Delivery 

UK

£2.99

Europe plus Russia, USA and Canada

£3.95

Rest of the World

£6.95

Plus Standard Delivery is FREE for International orders worth over £100 and above! 

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UK: Standard Delivery 2-5 days from receipt of order. 

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10-14 days

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14-21 days

 

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