Writing for the Web (independent-study course)
The success of your craft business depends, of course, on your talent as a crafter/designer; but it also depends on your ability to write effectively for your website or blog. If your words aren't clear and compelling then your potential customers might be put off, confused or, even worse, not find you in their search engines in the first place...
Writing for the Web, an online study course by journalist and digital-marketer Anne Caborn, is an expert practical guide to improving your online writing. Follow Anne's step-by-step examples and complete the exercises and you'll quickly have a content plan that really sells you and your work.
Lesson 1: Putting the reader first online
Why writing for the web is different - How people consume information online - Creating reader profiles
Lesson 2: Creating the right look
Layout - Headings and subheadings - The importance of images
Lesson 3: Honing your writing
Assessing your writing style - What to say - The inverted-pyramid style of writing
Lesson 4: Refining, proofing and editing
Writing as part of your brand - What consumers want - The power of bloggers - Proofing and editing
Lesson 5: Using what you write to reach new audiences
Keywords and search engines - How to get your ideas to spread - Social sharing and feedback
Lesson 6: Keeping what you write fresh
Updating and replacing your content - Building a simple content calendar - A web writer's quick guide to the law
Writing for the Web is one of our independent-study courses, which means you can download all the course materials (including multiple PDF files, Word-document worksheets and links to online video content) in one go and then study them whenever suits you.
- Learn at your own pace on the day you choose at the time you choose
- Download all your lessons immediately
If you buy this course you'll receive the study materials as a single compressed ZIP folder. PC users: after downloading, right click the ZIP folder and select Extract All, then follow the instructions. Mac users: after downloading, right click the ZIP folder and double click.
To receive the optimal experience of our course videos, we recommend that your internet browser is up to date and use one of our recommended browsers. Playback speed will be dependent on your internet connection, so please allow the video to load for a minute, if you experience poor playback quality.
Our recommended browsers: