Supercharge Your Craft Blog (independent-study course)
by Polly Dugdale, online-marketing consultant and co-founder of www.handmadehorizons.com
Running a craft blog can be a great way to sell crafts online, connect with other crafters and promote your brand; but it can be difficult to make the best of your blog. How do you reach customers? How do you grow your audience? How do you stop your blog from taking over your life, leaving you with no time to craft?
Supercharge Your Craft Blog, an online study course from the Creative University by online-marketing consultant Polly Dugdale, answers these questions and more to make sure your blog does everything it can to sell you and your work.
Lesson 1: Who are you talking to?
Identifying your blogging goals and building your own reader profile
Lesson 2: What should you blog about?
Building a blogging-content plan - The importance of keywords and keyword lists - 50 top blog-post ideas - The dos and don'ts of blogging
Lesson 3: Promoting your craft blog
Discovering new promotion opportunities - Using social media (without wasting your time) - Top Facebook tricks for getting your products seen
Lesson 4: Getting others to do the hard work for you
The magic of reciprocity - How to make sure all your hard work is paying off
Lesson 5: Guest blogging and forming partnerships
Building a guest-blogging content plan - Pitching to potential craft-blog partners - Promotional checklists and templates
Lesson 6: Delivering the hook
Discovering your key blogging goal and making sure you meet that goal - Getting inbound links from other bloggers - Using hooks in your posts - Completing your full blogging plan
Supercharge Your Craft Blog is one of our independent-study courses, which means you can download all the course materials (including multiple PDF files, Word-document worksheets and links to online video content) in one go and then study them whenever suits you.
- Learn at your own pace on the day you choose at the time you choose
- Download all your lessons immediately
If you buy this course you'll receive the study materials as a single compressed ZIP folder. PC users: after downloading, right click the ZIP folder and select Extract All, then follow the instructions. Mac users: after downloading, right click the ZIP folder and double click.
To receive the optimal experience of our course videos, we recommend that your internet browser is up to date and use one of our recommended browsers. Playback speed will be dependent on your internet connection, so please allow the video to load for a minute, if you experience poor playback quality.
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