COURSE START DATE: 28th APRIL 2014
3 WEEK COURSE
As this fantastic course run by Clare Yarwood-White was so successful last time, we are rerunning it in April!
If you have been toying with the idea of starting a craft business, but are not sure where to start, this is the course for you. How to Sell Your Handmade Products is an exciting new addition to Creative University, and it has been developed for us by jewellery designer and craft business mentor Clare Yarwood-White in response to the growing demand from entrepreneurial crafters.
The course is designed to give you a wide range of information about all areas of starting your business, and will “fill in the blanks” across subjects like business planning, branding, and managing your finances. Each week you will focus on a different business area, and the varied and engaging course content includes videos, worksheets, checklists and templates. By the end of the course you will have a clear overview of what you need to do to take your business to the next level, and more importantly, an action plan for making it happen.
How to Sell your Handmade Products is suitable for beginners, and will build your confidence and leave you feeling inspired and raring to go. We are delighted to be working with Clare on this course. She has built her own award-winning jewellery brand from small beginnings, so has plenty of top tips to share with you, and will help you avoid the most common pitfalls. Clare will be available throughout the course to answer your questions on the discussion board, and provide 1-2-1 feedback on your assignments each week.
Whether you sew, bake, knit, craft, cook, make, design, illustrate or create by hand, sign up for this course now and take your first steps towards success!
Week 1: Business Planning – Getting where you want to be
- Why you can create a great business plan
- Shaping your business to suit how you want to work
- Legal structure of your business
- Researching your market and your customer
- Your Products & Pricing
- Protecting your work
Week 2: Finance – Managing your Money
- Common finance pitfalls
- Why you need accounting software
- How much can you earn?
- Understanding profit
- Creating your own budget
Week 3: Branding – How to stand out in a crowd
- What is your brand?
- Branding values
- Refining your values
- Brand statement
- Evolving your brand identity
- Living and breathing your brand
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